I didn't seek any advice before opening my first gym, but this is the advice I give to personal trainers who ask for my help and the advice I would like to have received.

This advice will help you open your first gym successfully and ensure your fitness business doesn't become another 'industry statistic' while avoiding the mistakes I initially made before I scaled my gyms to multiple locations.

Most gym owners that I work with think:

• Marketing tactics

• Sales conversions

• Membership retention
  

Are what they need to focus on to grow and scale their gym. But, as a fellow gym owner myself and mentor, the number #1 thing that is holding most gym owners back is:

Mindset

A gym owner can develop skills to grow their gym and build systems to scale, but their mindset and limiting self-beliefs will always hold them back.

As Personal Trainers, we expect our clients to track their calories, training volume and habits to help transform their bodies.

However, in my experience, most gym owners are guilty of not tracking their business metrics to help transform their gym.

Here are some of the numbers I teach my mentoring clients to track and the same numbers I would track, which helped me scale from 1 to 6 x private gym locations.

I opened my first gym in 2016 (8 years ago). I had no idea how to grow a gym or what my goal for the business would be.Little did I know that I would have opened another two gyms within the next two years. And would continue to scale from there.

I want to share with you the four pillars I used to grow and scale my gyms, the same method I teach others as a mentor to my fellow gym owners.