Most gym owners that I work with think:

• Marketing tactics

• Sales conversions

• Membership retention
  

Are what they need to focus on to grow and scale their gym. But, as a fellow gym owner myself and mentor, the number #1 thing that is holding most gym owners back is:

Mindset

A gym owner can develop skills to grow their gym and build systems to scale, but their mindset and limiting self-beliefs will always hold them back.

As Personal Trainers, we expect our clients to track their calories, training volume and habits to help transform their bodies.

However, in my experience, most gym owners are guilty of not tracking their business metrics to help transform their gym.

Here are some of the numbers I teach my mentoring clients to track and the same numbers I would track, which helped me scale from 1 to 6 x private gym locations.